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Low-hanging fruit in local marketing
If you are looking into the different pieces of marketing, there are so many things you can do to really put you ahead...
How to become the resource for your local news outlets
As a local business, one of the best ways to become known in your local market is to be seen on the news. You know...
Report: 70 percent of restaurants plan to pay for Facebook ads
The restaurant industry can be incredibly competitive, and sometime your marketing strategies are the only thing that...
How to make the most of a bad review
If you have been in your industry for a while, you know how reviews can make or break your day. Reviews are a powerful...
Why your email newsletter is just as important as social media
Professionals in many visual industries are doing a lot of their marketing on social media. And although social media...
Email marketing: 5 content ideas for your newsletter
Email marketing is still one of the most effective, and one of the most ignored, marketing tactics. With social media,...
Paid advertising for local businesses — is it worth it?
"Paid advertising" continues to be a bad word for many companies, especially small companies. If you do great SEO and...
7 Unique local business marketing tips
Running a business is a big job, and that is before you even think of your marketing. But if you embrace the...
7 marketing strategies to find (and keep) your audiences
Gaining new customers that will stick with you is no accident, and there are plenty of things you can do to bring the...
Local social media: Creating your social media strategy
Social media is crucial these days to reach your potential guests. But it takes time and knowledge to really build a...
Local SEO for your business: 8 ranking factors
Local businesses — those marketing specifically within a geographic area — should have very different marketing...
Digital marketing: How to find the right audience & market your business
Polaris Digital was started to help companies learn the ins and outs of digital marketing — we have years of...