Email marketing is still one of the most effective, and one of the most ignored, marketing tactics. With social media, texting, and every new technology, business owners have let their email lists take a back seat. But email marketing for local business can be incredibly effective because you are staying ahead of the audiences that have already shown interest in your product.

According to OptinMonster:

  • More than 90 percent of adults in the United States use email, with 99 percent of them checking their email every day
  • The return on investment (ROI) for email marketing is 28.5 percent higher than it is for direct mail
  • Email marketing has, on average, a 38x ROI. Meaning, for every dollar you spend, you should see $38 in return

So how do you set up an email marketing strategy? Here are our favorite strategies for email marketing for local business:


Probably the most obvious way to attract returning customers is by sending out promotions. Promotions are a great way to keep your company top-of-mind and get people to come back.

New Product

A new product is another great way to remind your former guests and customers that you are still relevant and worth visiting. Highlight your new items, and don’t forget to include plenty of photos.

You can also send out any exciting news or events you may have coming up.


Personalization doesn’t mean you have to tell your guests everything about who you are. What it means is you should be showing your guests that your company is run by real, local people.

You can include photos or videos of you working, with your family, or just sharing what you have coming up.

You can also create a series introducing your audience to your staff members and owners.

Highlighting Your Customers

Showing your regulars, someone purchasing a home, a customer at one of your events, or someone giving you a good review are all great ways to show real people enjoying what you do.

Special Events

Sharing special events with your customers, a home opening, holidays, or a birthday are great ways to remind your audiences what you do and how you are the best at it.

Remind your guests that will be closed for certain holidays is another way to reach out and let them know you are thinking of them.

All of these are great ways to stay top-of-mind for your guests, while reminding them you are there when they need you.

Email marketing does not have to be difficult. Collecting email addresses through your website, special promotions, or in your business will be the first step, but once you begin — you can begin staying in communication with those guests on a regular basis.